Longchamp is a classic French luxury brand that is famous for its simple design handbags. It is a 60-year-old brand that remains family-owned management. Longchamp describes itself on its intagram page as a world leader in leather goods that bring together craftsmanship, creativity & French elegance.
I quite like this brand, and have some of its products, because I think the products of this brand are not so conspicuous like the ones from Louis Vuitton or Gucci. And the price is more approachable. The design is not very trendy but surely will not be out of date in short period of time.
Among all the products, the “Le Pliage” series are the most popular ones, and they are my favorite collections. “Le Pliage” means “folding” in French. This kind of bags can be folded after using, so that they won’t take up too much space. The foldable bags are made of canvas and leather trim. They are light in weight, simple in design, but very classic and popular.
The history of this leather goods luxury brand is quite interesting, because Longchamp’s founder, Jean Cassegrain, at the beginning owned a tabacco shop. Then he made some money by selling leather coverings for pipes and cigarette cases. He grasped the opportunity and opened a store to sell no tabacco but only leather goods. Then Longchamp was born.
The price of Longchamp’s products is comparatively less expensive. For example, a Le Pliage bag will cost $100 to $200, based on the size of bags. Maybe that is because the bags are no
In recent years, Longchamp has broadened its products lines to provide various kinds of leather goods for not only women, but men. They also offer small leather goods, shoes, accessories, scarves, umbrellas and some ready-to-wears. The brand now has more than 236 boutiques and a total of more than 1,800 stores in the world.t completely made of leather, but a mix of leather and canvas. This kind of pricing makes Longchamp a very unique choice for shoppers. They are not very expensive, but stylish and classic. Their lightweights can be a very good advantage for travel bags. So the target audiences of Longchamp are workingwomen, women who always travel, and a part of school girls.