fench luxury brands

Five Minutes to Know Louis Vuitton

www.louisvuitton.comFor most women, LV may be the first brand name they know about luxury brands when they were girls. Celebrities constantly show up on televisions with LV’s products, and the advertisements of it can be seen nearly in every big city in the world and LV is almost an inevitable world if you want to have a conversation about luxury goods with your friends. I don’t know whether Mr. Louis Vuitton foresee that the store he started in 1854 on Rue Neuve des Capucines in Paris could worth over USD $24 billion in 2014 (Forbes, 2014). According to a Millward Brown 2010 study, Louis Vuitton is the world’s 29th most valuable brand, right after Gillette and before Wells Fargo.

Then, what make this French company so special and critical in the world of luxury brands? I think there are two points: the history of LV leaves lots of classic design, which puts LV in the first in this field; the continuously creating of new classics makes LV stay where it is.

www.louisvuitton.comFor the last 160 years, LV and its monogram had been unquestioning classics in the world of luxury goods, and they still are. But a brand like LV does not gain its place by sitting there and benefiting from ancestors’ designs. Classic designs stay in the stores every year, like Neverful series of totes. New designs come to the store every year, which often lead the trend in luxury fashion industry. For now, take handbags for an example, LV offers 317 kinds of different designs for women handbags only, and that was just one part of its business. Starting from making trunks, LV now offers leather goods, handbags, trunks, shoes, watches, jewelry and accessories.

Among all the products, there are ones that are extremely expensive. A price of a bag may be a entire year’s tuition of a college student, may be even bigger than the price of a well-functioning second-handed car, may be able to keep a family running for a whole month. But there are some products that may just cost you the money you buy several books. LV offers not only to ones who can afford ten-second cars, but also to ones who like pretty things but won’t go too fat for them.

http://instagram.com/fiounazhangDespites its strategies, LV also benefits from its powerful parent company. LV’s parent company is LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH. This group controls lots of luxury brands on the market, not just in luxury fashion industry, but also in wine, jewelry, beauty and luxury brands retailing, all together 46 brands. Most of them are quite famous. You can hear the names of these brands every year in fashion weeks, like Celine, Dior, Fendi, Kenzo, Marc Jacobs.

 

 

Reference:

http://www.forbes.com/companies/louis-vuitton/

Advertisements

Five Minutes to Know Longchamp

照片 14-3-11 20 36 03

Longchamp is a classic French luxury brand that is famous for its simple design handbags. It is a 60-year-old brand that remains family-owned management. Longchamp describes itself on its intagram page as a world leader in leather goods that bring together craftsmanship, creativity & French elegance.

I quite like this brand, and have some of its products, because I think the products of this brand are not so conspicuous like the ones from Louis Vuitton or Gucci. And the price is more approachable. The design is not very trendy but surely will not be out of date in short period of time.

照片 14-3-11 20 38 26照片 14-3-11 20 37 22

 

Among all the products, the “Le Pliage” series are the most popular ones, and they are my favorite collections. “Le Pliage” means “folding” in French. This kind of bags can be folded after using, so that they won’t take up too much space. The foldable bags are made of canvas and leather trim. They are light in weight, simple in design, but very classic and popular.

The history of this leather goods luxury brand is quite interesting, because Longchamp’s founder, Jean Cassegrain, at the beginning owned a tabacco shop. Then he made some money by selling leather coverings for pipes and cigarette cases. He grasped the opportunity and opened a store to sell no tabacco but only leather goods. Then Longchamp was born.

      The price of Longchamp’s products is comparatively less expensive. For example, a Le Pliage bag will cost $100 to $200, based on the size of bags. Maybe that is because the bags are no

照片 14-3-6 15 53 19副本       In recent years, Longchamp has broadened its products lines to provide various kinds of leather goods for not only women, but men. They also offer small leather goods, shoes, accessories, scarves, umbrellas and some ready-to-wears. The brand now has more than 236 boutiques and a total of more than 1,800 stores in the world.t completely made of leather, but a mix of leather and canvas. This kind of pricing makes Longchamp a very unique choice for shoppers. They are not very expensive, but stylish and classic. Their lightweights can be a very good advantage for travel bags. So the target audiences of Longchamp are workingwomen, women who always travel, and a part of school girls.