Kate Spade is a New York based company that targets to young women who are in their twenties and teens. The brand sells various fashion products: from handbags and clothing to jewelry, shoes, stationery, eyewear, baby, fragrance, tabletop, bedding and gifts. It has over 80 retail shops and outlet stores across the United States, and more than 100 shops internationally.
The price of Kate Spade’s products is often between $150 to $600 dollars. It is a comparatively middle pricing level in luxury fashion industry. Take its handbags as an example. There are 135 kinds bags available in their store. The cheapest is $98 and the most expensive one is $598. In Louis Vuitton, there’s nearly no handbags that is under $1000. However, in other middle luxury brands, the pricing are similar, like in Michael Kors, its main competitor.
The design of Kate Spade is very uncomplicated and colorful. Actually, I think among all the luxury brands, Kate Spade offers the most colorful products and promotes the most colorful lifestyle. They seldom use dark blue or brown for their shoes and bag, instead, they frequently launch dress and handbags in light green, pink and other bright colors. All of those show dynamic, brightness and sense of youth. They says this on their website: “crisp color, graphic prints and playful sophistication are hallmarks of kate spade new york.” In their social media accounts, they even hash tag “live colorfully” and “dress colorfully” to tell the world: Kate Spade is a colorful world! Come and shop for some bright color!
Kate Spade was founded by Ms. Kate Spade back in 1993. At that time, the brand sold only handbags. With time went on, the brand was known by more and more people, it extended to other categories in fashion industry. They began to offer address books, shoes, beauty products, perfume, raincoats, pajamas, and eyewear. In 2004, “Kate Spade at home” was launched as a home collection brand. It features bedding, bath items, china, wallpaper and various items for the home.
Kate Spade was sold to Neiman Marcus, a large luxury brands retailer, in 1999. In 2006 Fifth & Pacific Inc bought the company, but in 2007, the founders rebought the brand back and decide to run it in a new way. Now Kate Spade’s sales is in a very good condition. Sales growth has risen dramatically from $91 million in 2008 to $462 million in 2013, a 410% increase. It even has a corresponding brand, which sells men’s fashion products: Jack Spade.
Kate Spade, (2014) Retrieved March 5, 2014 from http://www.katespade.com
Company Profile, (2014) Retrieved March 5, 2014 from https://www.katespade.com/THE-COMPANY/katespade-the-company,en_US,pg.html